Seiru — Strategy, Coaching & Transformation

清流 · Sei-ru Seiru Strategy · Coaching · Transformation

Clarity that moves.
Stillness that leads.

What I Do

For leaders navigating what comes next

I work with leaders who know that AI and digital change are coming — but aren't yet sure what that means for their organisation, their team, or their own leadership.

I help them think more clearly, build strategy grounded in their specific reality, and find their footing in territory that can feel genuinely uncertain.

"Most of my clients say the biggest shift wasn't the strategy. It was how they started thinking about the problem."

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What I Offer

Four areas of work

AI Strategy & Adoption

Making AI practical and meaningful for your organisation. Not the hype — what it actually means for you, your team, and your strategic priorities. Building an approach you can actually deliver.

Strategic Coaching

Working with you as a leader, not just on your strategy. Building the clarity, confidence, and capability to lead through complex change. The shift that matters most is often in how you think.

Business & Digital Strategy

Grounded, practical strategy that reflects your specific reality. A clear path forward built around where you actually are — not where a template assumes you should be.

Digital Transformation

The human and organisational side of transformation. Helping your people and your culture move forward alongside the technology, not trailing behind it.

Martin Hills · Founder, Seiru

About

Helping leaders find
clear flow

Founder · Seiru

I started my career as a programmer in 1997 and spent nearly three decades building, leading, and transforming a software business that serves charities and the NHS. I know what it means to take something from idea to delivery — and to carry the responsibility for what happens after go-live.

What that experience taught me is that the hardest part of any transformation is rarely the technology. It's the clarity of thinking behind it. The decisions that don't get made. The leadership conversations that don't happen. That's where things stall — and that's where I focus now.

I work with a small number of clients at any one time, because depth matters more to me than scale. I bring a coaching approach to everything I do — working with the person as much as the problem, and staying until the change actually lands.

C-suite Leadership AI Strategy Digital Transformation Qualified Coach NFP & NHS Specialist Product Development

How I Work

Project-based,
outcome-focused

I work on a project basis rather than selling days. Our engagement is built around what you're trying to achieve — a clear outcome, a defined scope, and a result you can point to.

Most engagements begin with a focused discovery conversation, which often becomes the foundation for a longer advisory or coaching relationship.

C-suite experience

Operated at board level on strategy and operations. I understand how organisations actually make decisions.

Technology credibility

Decades of software delivery, CRM, and product management. Implementation reality, not just strategy.

Coaching capability

I work with the person, not just the problem. The shift that matters most is often in how you think.

Depth over breadth

A small number of clients at any one time. Genuine attention — not a stretched consultant.

How I Deliver

The 6DT Framework

A structured, human-centred approach to delivering technology and transformation. Six stages that keep going after go-live — because embedding lasting change is where the real work begins.

Discover

"What problem are we really solving?"

Stakeholder interviews, process mapping, data audit, success criteria. A genuine exploration before anything is built.

Design

"What does the right solution look like?"

Solution architecture, UX design, integration mapping. A clear blueprint for everything that follows.

Develop

"How do we build it?"

Agile sprint cycles, regular reviews, documentation throughout. Transparent, iterative, quality-focused.

Test

"Does it work the way it should?"

Functional, UAT, performance, accessibility. Real confidence before anything reaches your users.

Deliver

"How do we roll it out successfully?"

Deployment, data migration, training, hypercare. Go-live as a moment of confidence, not anxiety.

Transform

"How do we embed lasting change?"

Outcomes measurement, adoption monitoring, capability building. The stage most frameworks skip — and the one that matters most.

清流 Sei · Ru

The name and its meaning

Clear flow.
The current that runs clean.

清

Sei — clear, pure, still. The quality of water so undisturbed you can see straight through it. In zen practice, the state of mind quieted enough to perceive things as they actually are.

流

Ru — flow, current, movement finding its natural course. Not forced — purposeful. The direction that becomes clear once the noise is gone.